Srs of Library Membership System

SOFTWARE REQUIREMENTS SPECIFICATION (SRS) for the agreement Name UNISEL depository subroutine library MEMBERSHIP SYSTEM Prep ared For MDM NOR AZLIANA AKMAL JAMALUDIN Prepared By MOHAMAD HAFIZ BIN MOHAMAD NOOR 4111017111 LOGGESWARAN SINNAIH4111009881 MUHAMMAD ABDUL HAKIM BIN ZAINI 4111022751 SYED AHMAD RIDHWAN BIN SYED MOKHTAR 4111023651 authenticated by __________________Approved by__________________ Date ___________________Date __________________ TABLE OF CONTENTS 1. Scope. 4 1. 1 IDENTIFICATION.. 1. 2 faculty overview.. 4 1. 3 Document Overview 6 1. 4 Relationship to other plan 6 2. lengthiness 7 2. 1 politics Documents. 7 2. 2 no-Government Documents.. 7 2. 3 contractual documents. . 7 2. 4 Non-contractual document. .. 7 3. engineering Document . 8 3. 1 carcass Context plat. 3. 1. 1 Unisel library rank strategy. 9 3. 1. 1. 1 translation10 3. 1. 1. 2 Association10 3. 1. 1. 3 Description10 3. 1. 1. 4 Association10 3. 2 General system of rules Requirements. 11 3. 2. 1 Use Case Name 1 (SRS_REQ1_001).. 13 1 3. 2. 1. 1Brief Description. 13 2 3. 2. 1. 2Characteristic of Activation. 13 3 3. 2. 1. 3Pre-Condition13 4 3. 2. 1. 4Basic feast.. 13 5 3. 2. 1. 5Alternative settle. 3 3. 2. 2 Use Case Name 1 (SRS_REQ1_002).. 14 6 3. 2. 2. 1Brief Description. 14 7 3. 2. 2. 2Characteristic of Activation.. 14 8 3. 2. 2. 3Pre-Condition14 9 3. 2. 2. 4Basic Flow.. 14 10 3. 2. 2. 5Alternative Flow. 15 3. 2. 3 Use Case Name 1 (SRS_REQ1_003) .. 15 11 3. 2. 3. 1Brief Description.. .. 15 12 3. 2. 3. 2Characteristic of Activation.. 15 13 3. 2. 3. 3Pre-Condition 15 14 3. 2. 3. 4Basic Flow.. 15 15 3. 2. 3. Alternative Flow.. 15 3. 2. 4 Use Case Name 1 (SRS_REQ1_004).. 16 16 3. 2. 4. 1Brief Description16 17 3. 2. 4. 2Characteristic of Activation.. 16 18 3. 2. 4. 3Pre-Condition16 19 3. 2. 4. 4Basic Flow.. 16 20 3. 2. 4. 5Alternative Flow.. 16 3. 3 ejection Flow .. 17 3. 3. 1 Post condition. 17 3. 3. 2 Rules (s) . 17 3. 3. 3 Constraint (s) .. . 17 3. 3. 4 Note (s) .. . 18 4. G ui 19 3. 4. 1 main(prenominal) Screen19 3. 4. 2 fitting19 3. 4. 3 put down in.. 19 3. 4. 4 About us scallywag.. 19 3. 4. 5 Database page. 19 3. 5CSCI Internal portholes 24 3. 6 Module data element requirements 24 3. 7 Adaptation Requirements. 25 3. 8 sizing and Timing Requirements.. 5 3. 9Safety Requirements.. 25 4. 0Requirements Traceability26 4. preparation for delivery .. 26 5. Note 26 1SCOPE 1 1. 11. 1 Identification System Number 01-02-022-R0-2006-03 System Name UNISEL program library MEMBERSHIP SYSTEM System Abbreviation 01-02-022-R0 Module Number 01-02-022-R0-2006-03 Module Name UNISEL LIBRARY MEMBERSHIP Module Abbreviation 01-02-022-R0 2 1. 21. 2 Module OverviewThis paragraph describes the purpose of the re primary(prenominal)s and the module to which this SRS applies. resolve of the Unisel library Membership System The main purpose of the system is to make the registration process and book borrowing process easier. Purpose of the Unisel Library Membership Syste m 1. Online registration -Students undersurface make registration from their place without going to the library. They tail end go to the online library page and key in their in ca-caation and narration themselves. 2. discipline most the library -The main page of the system contains the entropy astir(predicate) the library and too the nurture intimately the system.It also contains the procedures for borrowing the book from the library. 3. Administrator login -This page is the login page for the Administrators. There is place to enter use of goods and servicesr advert, cry and a login passing. Once they enter the username and password correctly, the system leave alone direct them to another page. 4. Student database -This is the database page that contains some(prenominal) the registered students information. This page contains students name, id, race, course, religion, password, email, address, membership type, and faculty. 3 1. 31. 3 Document OverviewThis document de scribes the interaction between the actors with the module Unisel Library Membership System. Analysis of the requirements applying to Unisel Library Membership System relies on an OOAD UML notation using the Rational pink wine 2000 tool. Certain elements resulting from this analysis are presented in this document. Chapter 1Scope Chapter 2Referenced Documents Chapter 3Engineering Requirements Chapter 4 Qualification Requirements Chapter 5 Preparation for Delivery Chapter 6Notes 4 1. 41. 4 Relationship to other plans Not applicable. 2REFERENCE inscriptionThe following documents, for which the exact is indicated, form part of the specification as far as everything condition hereafter is concerned. In the event of a discrepancy between the documents referred to here and the content of this specification, it is the content of the specification, which should be considered to be the background reference. Copies of specifications, standards, drawings and publications requested by supplie rs in contact with the specified supplying functions may be obtained by contacting the contracting agency or directly through the contracting office. 1 2. 12. 1 Government DocumentsNot applicable. 2 2. 22. 2 Non-Government Documents 1 Sommerville Software Engineering 2 System Requirement Study 3 2. 3 Contractual documents Not applicable. 4 2. 42. 4 Non-contractual document Not applicable. 3ENGINEERING REQUIREMENTS 1 3. 13. 1 System Context Diagram skeleton 1 Context Diagram Figure 2 Use Case DiagramFigure 2 System Flow 3. 1. 1Unisel Library Membership System System Interface Identification System Administrator Interface Type Person 3. 1. 1. 1 Description The System Administrator is an actor who responsible for managing Unisel Library Membership System. He / She will manage the users and contents of Unisel Library Membership System. 3. 1. 1. 2 Association This actor communicates with all of the use reasons. Interface Identification Normal substance abuser Interface Type Per son (Student) 3. 1. 1. 3 Description Normal User are the students, they can only use Main rogue, Registration Page and also the Book Borrowing Page. . 1. 1. 4 Association This actor communicates with the following use cases 1. clack main page 2. register principle user can register 3. using the system normal user use the system only for borrowing 2 3. 2 3. 2General System Requirements 3. 2 HAHH pupil Figure 2 Use Case 3. 2. 3Use Case Name3 (SRS_REQ1_001) Eg Figure 5 Use Case Registration diagram 1 3. 2. 3. 1Brief Description Student must(prenominal) complete the form and click settle if the form has been completed. We have fill in to register as a library member. 2 3. 2. 3. 2Characteristic of ActivationStudents must register first before using the system library, personal information should be stored in the system. 3 3. 2. 3. 3Pre-Condition 4 1. System displays registration button. (SRS_REQ1_003) 5 3. 2. 3. 4Basic Flow 1. This use case aims when the first register. 2. Re gistration display system that includes the following options A-1 We have text box for name, id, race, course, religion, password, email and address. After insert detail click interpret button to submit the form after completely fill in the form. 3. The use case ends. 7 3. 2. 3. 5Alternative Flow Not applicable. 3. 2. 1Use Case Name1 (SRS_REQ1_002) Eg Figure 3 Use Case Main Screen diagram 1 3. 2. 1. 1Brief Description The main screen is a main page about the online registration for the library. The main page have a button home, about us and registration. 2 3. 2. 1. 2Characteristic of Activation User must register and enter the password and the email address or Id card. 3 3. 2. 1. 3Pre-Condition 1. System displays user or person menu. (SRS_REQ1_001) 2. User cant entrance Administration page. (SRS_REQ1_001) 4 3. 2. 1. 4Basic Flow 1.This use case begins when the user has registered information on the first page. 2. System display home, about us and registration which including the fo llowing options Additional buttons are about us and registration to assist the customers. 3. The use case ends. 5 3. 2. 1. 5Alternative Flow A-1 Selects Add new-sprung(prenominal) library system button 1. knowledge such as the button for the contact information should be added in the future. (SRS_REQ1_001) 2. The use case saves. A-2 Selects contact information button 1. users can contact if there any problems. 3. 2. 2Use Case Name2 (SRS_REQ1_003)Eg Figure 4 Use Case about us diagram 1 2 3. 2. 2. 1Brief Description These pages show the library system database. This database shows information about students who have registered to become library members. 3 3. 2. 2. 2Characteristic of Activation The name, id, race, course, religion, password, email, and address, membership type and faculty. 4 3. 2. 2. 3Pre-Condition 5 1. Admin allows to check the details of the information. Unisel library system shows the panel that contains the go in of all students that are member of the library. Present a form to the admin to allow him to see the record of the students. SRS_REQ1_102) 6 3. 2. 2. 4Basic Flow 1. This use case is begin when the admin click the database page A-1 Actor film the search bar to view the student database 2. System display the student information who have registered A-1 Actor select to view match to name, id, race, course, religion, password, email, and address, membership type and faculty 3 . The use case ends. A-1 Not applicable. 1. The use case ends. 7 3. 2. 2. 5Alternative Flow A-1 Actor selects delete 1. System displays the delete button A-2 Actor selects menu box button 2. The use case continuesA-2 Actor selects home button 1. System goes back to previous screen. 3. 2. 4Use Case Name4 (SRS_REQ1_004) Eg Figure 6 Use Case Admin diagram 1 3. 2. 4. 1Brief Description Only admin can check and updates the record information . 2 3. 2. 4. 2Characteristic of Activation Admin can open the data and check the information through the database. 3 3. 2. 4. 3Pre-Condition 1. System displays Administration menu. (SRS_REQ1_004) 2. User has privilege to access Administration page. (SRS_REQ1_004) 4 3. 2. 4. 4Basic Flow 1. This use case is begin when check the information through the database 2.System display admin which including the following options A-1 Admin can login in admin panel and insert username and password to check the data. 3. The use case ends. 5 3. 2. 4. 5Alternative Flow Not applicable. 6 7 3. 3 Exception Flow misplay massage will appear in registration information could not continue if the information is incomplete. Error massage will appear to enter the email and password information is wrong. Error massage will appear when the information is already used. 8 3. 3. 1Post Condition(s) The system are successful. 9 10 3. 3. Rules(s) Users not allowed to access the database system. The register form must be complete before proceed. Users can access the system anytime. System can use by all students at UNISEL. 11 3. 3 . 3Constraint(s) 12 Users must knowledgeable about this system before use it. If form not completed, user cannot submit the form. User must have id number to log in this system. The information of all the users must be stored in a database that is accessible by the Online Library System. The university information security system must be congenial with the Internet applications. The users access the Online Library System from any computer that has Internet browsing capabilities and an Internet connection. The care system is connected to the Online Library System and the database used by the billing system must be compatible with the interface of the Online Library System 13 3. 3. 4Note(s) 14 Users can browse to see the books real currently in the library via online access. System can update all new information about the university. System can display the charge fines imposed for late return of books. 1 3. 4 graphical user interface 1) Main ScreenIn the main page users ar e able to I. Do Registration. II. Logging in. III. View information about the library. pic Figure 7 Main Screen 2) Registration I. Click on the button picture. II. Registration page. pic Figure 8 Registration page III. Fill in name, id, race, course, religion, password, Email, address and choose the membership type. IV. Click to submit button (to be complete the registration). 3) Logging in. I. User must type a user name and password to log in the system II. Click the button login to access the system pic Figure 9 Logging in page III. About us page picFigure 10 about us page 1. On this page it tells the score of rooms available to fine reading materials and system. 2. It also a story about the library system IV. Database page pic Figure 11 Database page I. This database show information of about student who have registered to become library members. II. Admin allow to check the details of information . III. They also can edit and delete it. 3. 5CSCI Internal Interfaces 3. 5. 1Main Class Diagram 1 1.. * 10.. * 10.. * 3. 6Module Data Element Requirements This paragraph identifies the interfaces between the capabilities identified above.In this case, this means that we give the main activity, the list of the classes, the received and sent messages of each class according to an object-oriented viewpoint. 3 3. 53. 7 Adaptation Requirements Not applicable. 4 3. 63. 8Sizing and Timing Requirements ITEM INPUT rendering end product Username and password Session will expire if the System logged out automatically 20 seconds system is at large(p) for 30 minutes Table 1 Time Requirements Description 5 3. 73. 9Safety Requirements ITEM INPUT DESCRIPTION OUTPUT Insert the wrong id all System reset all information Error Register information will be deleted and automatically cant process. Table 2 Safety Requirements 3. 9Requirements Traceability No Requirement No. Description 1. SRS_REQ1_001 System displays Registration 2. SRS_REQ1_002 System displays Main Screen 3. SRS_REQ1_003 System displays Database 4. SRS_REQ1_004 System displays Record Information Table 3 Unisel Library Membership System Use Case Requirements Traceability 4PREPARATION FOR DELIVERY The delivery of documents will be delivered in the following formats File formatMS Word (. doc) Submission formatsHardcopy Quantity1 each 5NOTES Abbreviation used CSCIComputer Software Configuration Item CSCComputer Software Component CSUComputer Software whole 3. 8 2 3. 10 pic Admin e-Document Student Unisel Library Membership System Registration online and Web Information Main screen User Home Registration About us Complete Form fork up Form Database Login Login Page Admin Registration Main Screen STUDENT DATABASE RECORD INFORMATION ADMIN Registration Main Screen Database Record Information 1. The register button to access the registration form Logging button Home Button About us button 3. Submit button 2. Registration form . Logging in form. 2. Logging in button Adm in Unisel Library Membership System Register Database Student /.. /SRS/120082009 UNISEL LIBRARY MEMBERSHIP SYSTEM V3 A4 00-01-022-0 ITEM NUMBER VERSION FORMAT CSCI NAME archive IDENTIFICATION stretch out PAGE V3 A4 01-02-022-R0 UNISEL LIBRARY MEMBERSHIP SYSTEM ITEM NUMBER VERSION FORMAT CSCI NAME DOCUMENT IDENTIFICATION V3 A4 01-02-022-R0 UNISEL LIBRARY MEMBERSHIP SYSTEM ITEM NUMBER VERSION FORMAT CSCI NAME DOCUMENT IDENTIFICATION

Media effects

In puddleation is the root of beions and nonpluss more classical in this nurture age. The importance of information has point doubled, tripled, or yet infinite as multitude in this age understand the necessities to learn about incidences in other part of the world and become more knowledgeable to use appropriate information for their advantages.As the aw beness of knowing give reasons and confidence to act towards solutions, information, if delivered truthfully, can be the instruments of great deeds. In contrast if the information is manipulated it will lead people to dim wrongful acts. Televisions, newspapers, magazines, radios and the internet are public sources of information in which we can find out what happened in the world. The media, therefore, pass been trustworthy sources of information, which is now seriously questioned since most of them do not truly inform readers about the truth, but tend to create public opinion that the sources want, determined by their p olitical concerns.This is true since nowadays, politic, in its record is capable to influence and control everyones invigoration and lifestyles, and has always in the spotlight. As smart set gets wiser, help on politics has never been this scrutiny. With very decently people or party contend their hands in it, politics has been one of the strongest reasons why the intent of media as a trustworthy courier is questioned. In line with the idea, Lynden Johnson says that reporters are puppet, they simply respond to the elicit of the most omnipotent strings.How Powerful Is Media?Mc Combs and Shaw in their account book the Emergence of American Political Issue, narrate that todays media puddle the powerful function to organize how the world looks for us. They might not successfully control our minds, but they are undeniably capable to direct our everyday thoughts.In similar tone, Shanto Iyengar and Donald Kinder in his book News That Matters, says that by paying worry to one affair and neglecting others, television is able to decide what American believed to be the most important issue to think about.For instance, Israel Palestinian lifetime conflict has been Americas most important concerns in 2003, and sound judgement from the nature of the issue (e.g. atrocities, suicide bombing, etc), it is newsworthy, but as the media construction their focus to the Iraq war, Schwarzeneggers governor choice and the California Wildfires, the Israel-Palestinian issue is somehow diminished, although the debacle is not even approaching a win-win solution (anti Propaganda Watch).Framing, Priming and Agenda SettingFraming is the process of reservation a meaning out of incidents or stories. In the effort of building a line of comprehension amongst journalists and the readers, the frames are often drawn from. It is utter to often chosen unintentionally. As an example, when a journalist is making a story about the heights rising rate of poverty in a state, he or s he will have to do what is called thematic framing, which means that eventually, a connection will have to be made between the increase rate of poverty and the state governments policies. piece of music in periodic framing, the routine nature of the story derive journalists to put the blame on individual(a) actors, preventing audience from making a abstract of the stories (Scott London).Priming is through with(p) when a journalist gives an extra weight onto an issue or an opinion, allowing peoples mind to have a change in their opinion. This is usually make by giving extra get of coverage, making an issue salient while others not.Agenda Setting is even more conspicuous than the two wrong we have mentioned before. It is a process of giving a trustworthy theme over incidents that happens in a coverage area. By using materials that are sensitive to society, journalist can properly put in ideas on peoples head. For example, research shows that a single exposure on a scarlet cri me-related news can heightened peoples upkeep of being victimized, which then gave the idea that violent crime is a very important issue (Media Effects).One of the most attractive issue on reason and agenda setting is the LA generation anti-Israel Propaganda. In the amount the ostracise website, there are passable reasons to make visitors of the site hate the LA propagation. According to the website, the boycott is due the intolerable bias on news coverage relating Israel-Palestinian endless debacle. Furthermore, it shows that LA times has done all of the three forbidden acts of news media we have addressed before.In article titled Female shooter kills 4 at Gaza Border, LA quantify showed the humanities of the female self-bomber by discussing about her children and how much she love them. The motion picture showed an Israel soldier holding a gun in front of a crowd of Palestinian worker.In addition, an article titled Two separate Solution Sells Palestinians Short at LA T imes, the website claims that LA Times has priming the atrocities of Israel and paying little attention to Israel victims of Palestinians atrocities. Those are only a hardly a(prenominal) examples of the LA Times bias, displayed by the website (LA Times anti-Propaganda Watch).ConclusionThe role of media in our society is incredibly important. Truthful coverage is always a worthy achievement. Politics does not come in the form of campaigns, elections, and the affairs of big government, but to a fault the press as mind setters of the society.Paul Light stated that what media does is provision what is considered to be important, even if they provide healthy substance and analysis they have no control upon attestors choices of what they want to see.However, the audiences still have absolute control to choose what they want or do not want to value what journalists part as important. Nevertheless, the psychological implications of framing, priming and agenda setting are less signifi cant. The existence of a picture and the atmosphere of the language can be a gamy but powerful way to deepen opinions to the preferred direction.BibliographyHow Public Is the NPR? Retrieved March 19, 2005Iyengar, Shanto. Media Effects. 1998. Retrieved March 19, 2005 from LA Times Israel anti-propaganda Watch. 2004. Retrieved March 19, 2005 from London, Scott. How Media Frames Political Issues. 1993. Retrieved March, 19 2005, from Media effectuateInformation is the root of actions and becomes more important in this information age. The importance of information has even doubled, tripled, or even infinite as people in this age understand the necessities to learn about incidences in other part of the world and become more knowledgeable to use appropriate information for their advantages.As the sense of knowing give reasons and confidence to act towards issues, information, if delivered truthfully, can be the instruments of great deeds. In contrast if the information is manipulated i t will lead people to disastrous wrongful acts. Televisions, newspapers, magazines, radios and the internet are public sources of information in which we can find out what happened in the world. The media, therefore, have been trustworthy sources of information, which is now seriously questioned since most of them do not truly inform readers about the truth, but tend to create public opinion that the sources want, driven by their political concerns.This is true since nowadays, politic, in its nature is capable to influence and control everyones life and lifestyles, and has always in the spotlight. As society gets wiser, attention on politics has never been this scrutiny. With very powerful people or party played their hands in it, politics has been one of the strongest reasons why the role of media as a trustworthy messenger is questioned. In line with the idea, Lynden Johnson says that reporters are puppet, they simply respond to the pull of the most powerful strings.How Powerful I s Media?Mc Combs and Shaw in their book the Emergence of American Political Issue, state that todays media have the powerful function to organize how the world looks for us. They might not successfully control our minds, but they are undeniably capable to direct our everyday thoughts.In similar tone, Shanto Iyengar and Donald Kinder in his book News That Matters, says that by paying attention to one issue and neglecting others, television is able to decide what American believed to be the most important issue to think about.For instance, Israel Palestinian lifetime conflict has been Americas most important concerns in 2003, and judging from the nature of the issue (e.g. atrocities, suicide bombing, etc), it is newsworthy, but as the media turn their focus to the Iraq war, Schwarzeneggers governor election and the California Wildfires, the Israel-Palestinian issue is somehow diminished, although the debacle is not even approaching a win-win solution (Anti Propaganda Watch).Framing, Priming and Agenda SettingFraming is the process of making a meaning out of incidents or stories. In the effort of building a line of comprehension between journalists and the readers, the frames are often drawn from. It is said to often chosen unintentionally. As an example, when a journalist is making a story about the high rising rate of poverty in a state, he or she will have to do what is called thematic framing, which means that eventually, a connection will have to be made between the increasing rate of poverty and the state governments policies. While in periodic framing, the routine nature of the story derive journalists to put the blame on individual actors, preventing audience from making a generalization of the stories (Scott London).Priming is done when a journalist gives an extra weight onto an issue or an opinion, allowing peoples mind to have a change in their opinion. This is usually done by giving extra amount of coverage, making an issue salient while others not.A genda Setting is even more conspicuous than the two terms we have mentioned before. It is a process of giving a certain theme over incidents that happens in a coverage area. By using materials that are sensitive to society, journalist can properly put in ideas on peoples head. For example, research shows that a single exposure on a violent crime-related news can heightened peoples fear of being victimized, which then gave the idea that violent crime is a very important issue (Media Effects).One of the most attractive issue on priming and agenda setting is the LA Times anti-Israel Propaganda. In the join the boycott website, there are enough reasons to make visitors of the site hate the LA Times. According to the website, the boycott is due the intolerable bias on news coverage relating Israel-Palestinian endless debacle. Furthermore, it shows that LA times has done all of the three forbidden acts of journalism we have addressed before.In article titled Female Bomber kills 4 at Gaza Border, LA Times showed the humanities of the female self-bomber by discussing about her children and how much she loved them. The picture showed an Israel soldier holding a gun in front of a crowd of Palestinian worker.In addition, an article titled Two State Solution Sells Palestinians Short at LA Times, the website claims that LA Times has priming the atrocities of Israel and paying little attention to Israel victims of Palestinians atrocities. Those are only a few examples of the LA Times bias, displayed by the website (LA Times anti-Propaganda Watch).ConclusionThe role of media in our society is unbelievably important. Truthful coverage is always a worthy achievement. Politics does not come in the form of campaigns, elections, and the affairs of big government, but also the press as mind setters of the society.Paul Light stated that what media does is supplying what is considered to be important, even if they provide good substance and analysis they have no control upon viewers choices of what they want to see.However, the audiences still have absolute control to choose what they want or do not want to value what journalists distinguish as important. Nevertheless, the psychological implications of framing, priming and agenda setting are less significant. The existence of a picture and the atmosphere of the language can be a gentle but powerful way to alter opinions to the preferred direction.BibliographyHow Public Is the NPR? Retrieved March 19, 2005 from Iyengar, Shanto. Media Effects. 1998. Retrieved March 19, 2005 from LA Times Israel anti-propaganda Watch. 2004. Retrieved March 19, 2005 from London, Scott. How Media Frames Political Issues. 1993. Retrieved March, 19 2005, from

Ingredients for Success of Five Guys Burgers and Fries Essay

Determine how atomic number 23 Guys philosophy sets it apart from other exuberant- nourishment for thought fetter. In my opinion what trifles quintuplet Guys Burgers and Fries different from other fast nutriment chains are the following characteristics a) Quality Ingredients much(prenominal) as meat which can non be frozen, bread which has to be made at least the night before and potatoes produced in locations that allow them to keep their richest nutrients, do not come cheap. But, the circumstance that five-spot Guys Burgers and Fries decided to make their nourishment precisely out of gratifying products, regardless of the cost, indicates that their target market is people who care about taste, which is wherefore Jerry Murrell focus on NO cut corners, but the best is valueless. (Welch. 2010) b) Options The customers catch the opportunity to customize their burgers to their preferences, choosing from seventeen toppings without extra charge.This is besides an example of a new dodge used to capture higher market share in the industry, in which companies are force to come up with, constantly, collect to the intensive competitive characteristic of the fast food industry. (Hussein, Et all. 2011) c) Dedication At Five Guys they take their time to prepare every mavins meals according to their ill-tempered preferences even though it demands extra time and dedication. It is this dedication and time what separates them from common fast food chains where time is measured and food is already prepared or frozen, thereby losing its certain flavor. (Burke, Monte. 2012) d) Their type of market Based on what Jerry Murrell utter about treating the customer right and he will sell for you. (Campbell. 2011), I believe that the Five Guys Burgers and Fries focus their marketing on customer service and the word of mouth. opus others expend a lot of money in marketing, they take certain amount of money and aid their employees to earn it by triumphfully complyi ng with the companys standards of customers satisfaction. (Welch. 2010)Analyze the Original determine for the Start-up company and how it remains strong today. The Values of Five Guys Burgers and Fries for start-up were a) Make true(p) food with good Ingredients Michael Murray (Manager of Five Guys Burgers and Fries at Mabry Village location) said We are not a fast food restaurant we are a casual dining place where we offer 100% fresh food, we fork up no freezers. (Odish. 2012). They consider their food good because by working with fresh ingredients they can keep the original flavor and its value. (Heffern. 2002). Things like frying their potatoes with peanut oil as a flair to reduce cholesterin and control the consumption of fat, is a considerable way to differentiate them from the fast food industry. As it is describe in the vol. 8 of SJ Magazine, the fries are hand-cut the potatoes sticks keep their skin and are soaked in irrigate then partially cooked and sunk into hot pean ut oil in order to get the flourishing brown color.They then come up crispy, creamy, sweet and are seasoned with salt or Cajun change mix and shaken in a cup that is placed in a paper bag. (Palermo.2007) closely the meat, this magazine excessively mentions that it is different because it is crunchy at the edges and tender inside (SJ Magazine, 2008, Vol. 8) which happens because the meat is prepared from fresh underfur beef, not frozen. Also, the bread is made every day from the very(prenominal) bakery and distributed to the closest stores. The owner of one of these bakeries was once an employee of the Five Guys Burgers and Fries until the Murrell family made him part of their business. Taking this into account, the bread will throw off the same whole tone for every store. (Sailors. 2011) a) Family oriented business type The Five Guys Burgers and Fries treat their employees with respect and also encourage them to keep the values of the business by expending 1.5% of their reve nues in bonuses for their best employees instead of expending 3% on marketing. Michael Murray also said They come and visit us, they know who we are. (Odish. 2012).Further more(prenominal), in my opinion, the fact that the Murrell family keeps the control of the exemptions by making the rules the same for everyone has busted their success. Wherever you go, you will find the same quality of food and the same flavor. The aim to make franchising work on their terms. (Rosenwald. 2006). Janie Muller condones the way her family sees and manages their business when she said We are a family and we have gone in this journey together. (Rosenwald. 2006). Jerry Murrell also explains that it is important to have the employees feel a sense of ownership and accountability (Wiley Plus, 2012). This behavior toward the employees is also a good strategy because when the employees feel that they are treated like partners, they act with consideration and respect for the business and the one those who have given them the opportunity. a) Quality and Care Overall, these qualities have made of The Five Guys Burgers and Fries special and different from others in the fast food chain. Whoever cares for its customers received appreciation in return Murrell said (Welch.2010).Encouraging their employees to keep their station clean, auditing them twice a week from two different third parties, guarantees that the employees will comply with their duties not only for responsibility but also for bonuses. Enumerate three factors that contributed to Five Guys Burgers and Fries success in such a short time and what effect, if any, external markets had on these factors. Rogers (1995) refers to innovation as a new judgment by someone and diffusion as a process through which an innovated idea is delivered, however Schumpeter, (1939) Tidd, Besant, and Pavitt, (1997) explain that Innovation is a process that includes the creation of a new idea into a product or process that is marketable. (Hussein, e t all. 2011). The three factors that have contributed to their success in a short time would be a) No extra charge for the toppings, 3 refills for their 24 oz. drinks, Customers get to eat peanuts while they wait for their meal to be done. (No cut corners). (Sailors.2011) b) High performance in customer service which produces good word of mouth and eliminates the submit for marketing. (All of the money goes into the food).(Wiley Plus) c) Fresh food for the consumer and incentive for their employees to maintain a good customer service standard. (Quality). Five Guys has perfected the art of the burger, by keeping its beef fresh never frozen and cooking your meal while you wait. (Palermo.2008).This is the way many people picture the Five Guys and their business. How external market has influence on the Five Guys success would be the differentiation between the types of products the rest of the market provide (fast food chains), and the way Five Guys does it. We range the burger alter native to fast food said Todd Stalling. (Michael Rosenwald. 2006). Assess how ethical and social practices are part of the Five Guys culture and provide examples to support your choices. The fast food industry is everyday more competitive due to a large number of fast food chains joining the market and expanding with new ideas. That is why information, ethic, and quality, are important issues.However, some studies have demonstrated that in certain regions some of these issues are more important than others. For example, in Malaysia the information of the product can influence on the consumers preferences and therefore, on their obtain behavior, so packaging, for Malaysians, is very important rather than innovation or advertisement. (Hossein et all. 2011). This competition in the fast food industry has forced companies to develop marketing strategies to approach and capture higher market share. (Hossein, Et All.2011). But, innovated ideas and products are mollify failing because th ey havent reach the right target or found the right carry of communication to get to the right customer. That is where certain companies like the Five Guys have successfully broken the dodge of modern marketing buy focusing on the conventional word of mouth.To be able to rent the word of mouth as a marketing strategy, the company must be sure that its products and work have no equal comparisons with other companies, Five Guys show this confidence when they put out a board indicating that there is good fast food around the corner if you are in a hurry. (Liz Welch. 2012). The Five Guys Team basically believes that once you treat a person right, that person will do the marketing for you and that is why they also focus on putting all of the money in the food instead of dcor or marketing.For example, they only use potatoes from Idaho, where they grow slowly and therefore, more solid. They also ground their prices on the margins, the price is raised or lowered to reflect their costs. For instance if the tomatoes are scarce and the price is high they will raise the price of the burger instead of eliminating the tomatoes or minimizing the amount of it. (Welch.2010) As explained above, their ethic in keeping quality of their product is so strong that they even made sure that all of the franchises are regulated by the same policy of quality, before they sign a contract with any franchise buyer. The Business Plan is sell a really good, juicy burger on a fresh bun, make perfect French fries, and do not cut corners. (Sailors Jimmy. 2011)REFERENCESBurke, Monte. (2012). Five Guys Burgers Americas agileed Growing eating place Chain. Forbes Magazine. August 6, 2012. Retrieved on October 18th fromhttp//www.forbes.com/forbes/2012/0806/restaurant-chefs-12-five-guys-jerry-murrell-all-in-the-family.htmlCampbell, Twyla. (2011). Five Guys Burgers and Fries The American Invasion. Its a Weird, wild, and wonderful Life. Retrieved October 20, 2012 from http//weirdwildandwonderful.b logspot.com/2011/02/five-guys-burgers-and-fries-american.htmlFive Guys Burgers and Fries A recipe for Success. Economic Challenges Facing Contemporary Business. WileyPlus. Retrieved on October 15, 2012 from https//blackboard.strayer.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_168_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_77589_1%26url%3DHeffern, Rich.(2002). Dinners and Dining Ethics Food Aesthetics.The Ethics of Eating. Vol. 38 p 13.Hossein, Nezaki Noor, Ali Shaheen, Mansori & Amirhossein, Noghondari. (2011). Adoption and Diffusion of Innovations in Fast Food Industries. Australian Journal of Basic & Applied Sciences, 833, INSInet Publications.Hossein, Nezaki Noor, Ali Shaheen, Mansori & Amirhossein, Noghondari. (2011). Market Value Convenience FoodsFood pains Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications.Palermo, Jennifer. (2007-2008). For a Great Hamburger Five Guys In Somers Point. SJ Magazine. 8th Annua l Best Of SJ. July, 2008. Vol.8. Issue 7. Retrieved on October 16th, 2012 from http//www.jerseyshorejournal.com/index.php?option=com_content&task=blogsection&id=7&Itemid=53& place=9&limitstart=45Rosenwald, Michael. (2006). Five Guys, Taking a Bigger Bite.Washington Post. Staff Writer. Retrieved on October 15, 2012 From

The Role of of a phlebotomist Essay Example | Topics and Well Written Essays - 250 words

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Choose any company and describe its multinational business locutions - Essay physical exertionHowever, multinational companies face critics of polluting the environment and paying local labor poorly. At the same time, they face critics of exploiting the resources of occupier countries and sending the profits to their parent countries.Multinational companies operate on the concepts of multinational business including global mount and company strategy. Indeed, globalization plays a major role in the success of a multinational company. The complexness of operating a multinational company is very clear where only about 1% of all(prenominal) American companies had branches outside US by 2004. The strategy of a multinational company may learn merging with parent companies who have established distribution network and customer base. In case of a merger, it becomes hard to balance the two national interests and the interests of the investors. Nevertheless, the aspect of globalization is not ideal in that roughly companies are more rooted in their parent countries where their customers, investors, suppliers, and employees reside. As such, for them to remain afloat, they adopt a world-wide approach that mandates them to adapt to the different market dynamics in variant countries. This affects the company strategy that reverts to variation than growth. It also affects the organization of the company that has to reduce the external differences and manage the organizational distance (Ghemawat 92-99). They will as have to pass the cosmopolitan approach to their customers and shareholders. Microsoft, Sony, Starbucks, and Coca cola are successful multinational companies.Microsoft society is the worlds largest software multinational corporation based in Redmond, Washington, United States. Microsoft deals with computing products where it is the largest computer manufacturer, developer, and licensor. The company uses the aspect of globalization in business where it oper ates in more than more than 135 different